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Sportiness, precision and youthful freshness - these themes characterize the interior of the A1. The designers looked to airplane wings for inspiration for the elegantly curving instrument panel. The four round, far-protruding air nozzles are reminiscent of the turbines of a jet.


The center console, with its integrated strip of secondary switches, resembles the stern of a yacht and appears to float above the center tunnel. The control unit for the climate control system and the three cylindrical rotary dials of the optional automatic climate control system are another optical and haptic highlight on board the A1. The instrument panel is also home to the head unit for the radio or the optional MMI control and infotainment system. The display, which is standard with the concert radio or higher, is retracted into the instrument panel and extends upward at the push of a button. This installation position, ideal for quick reading, is a unique selling point in this vehicle class.


The instrument cluster in chronographic design with the large round dials - black faces, red needles, and white scales and numbers - is laid out clearly and elegantly. As always with Audi, operation via the steering column stalks is logical and ergonomically perfect. At night the instruments are lit in white, the buttons red.

With the LED interior lighting package, the A1 brings 100 percent LED technology to an interior in the premium compact class for the first time. Not only is the ambient lighting in the doors and roof module realized with LED technology, so, too, are the interior lights, reading lights, footwell lights and makeup lights.

Another design highlight was created with the help of LED light guide technology. If desired, a white corona shines indirectly from the contours of the Bose woofer bezel to visually underscore the high-tech character of the sound system.

The optional driver information system integrates a display between the instruments. As in the large Audi models, the system can be controlled using buttons, rocker switches and roller switches in the optional multifunction steering wheel.


The system bundles information from the audio sources and the optional navigation system. A modern tabs concept in the display and a freely-programmable favorites button make operation easy and intuitive. The driver information system is monochrome and comes standard with MMI navigation plus.

Helpful: the on-board computer with efficiency program
The on-board computer with efficiency program is linked to the driver information system. It displays data relevant to fuel consumption and gives recommendations for efficient driving. An enlarged view of the gear-change indicator signals to the driver when he or she should change gears. Another function provides information on which on-board consumers, such as the climate control system or the rear window defogger, are active and how much fuel they are consuming.

The seats in the A1 offer great hold, guidance and support and seat persons of all sizes extremely comfortably. A height-adjustable driver's seat is standard. The Ambition trim line includes sport seats with lumbar support, and the passenger seat also comes height-adjustable as standard. The easy-entry function for comfortable access to the back is also standard with the Ambition package.

Plenty of storage is available at every seat - two cup holders on the console of the center tunnel, pockets in the doors and the rear side trim as well as a power outlet. On the base model, there is a fold-up compartment on the instrument panel instead of the on-board monitor. Audi also offers an optional storage package with additional stowage options.

The premium character of the Audi A1 is expressed in every last detail of the interior - in the selection of the materials, in their fit and finish and in the tight, even gaps. The surface of the instrument panel is softly backed with foam; all buttons and controls move precisely; even the pull handle that unlatches the hood release does so crisply and precisely.

Standard with the Ambition trim line and optional with Attraction are numerous aluminum-look control elements, including the entry strips, the dials for the automatic climate control system and the light dials. Furthermore, the ring of the three-spoke sport steering wheel, the parking brake handle and the gear shift lever are wrapped in leather and adorned with subtle aluminum clips.

Youthful and new: colors and materials
The materials in the interior vary between the two lines. Attraction features black or titanium gray cloth upholstery with the center console, armrest, map pocket and speaker grills also being titanium gray. The sport seats in the Ambition line have a two-color design featuring titanium gray or wasabi green as a contrasting color to black. The interior is also available in black. The media style package offers velvet beige as an alternative. The optional leather seats available with the Ambition line and the media style package are offered in a choice of three colors and three combinations.

Everything about colors and trim is novel, youthful and lifestyle-oriented. The air nozzle housings are available in a wide range of colors - with matt or high-gloss black standard depending on the trim line. They are also optionally available in high-gloss white, titanium gray, wasabi green, red or velvet beige to match the color of the trim. Audi also offers a range of attractive colors for the door armrests and the console on the center tunnel for all trim lines.

The luggage compartment of the Audi A1 has plane walls; the loading edge is low for easy loading and unloading. It has a base volume of 267 liters (9.43 cubic feet). A double cargo floor is standard.

The split rear seat can be folded down quickly and easily to increase luggage capacity to roughly 920 liters (32.49 cubic feet) if loaded to the roof. Two small latches secure the cargo floor when it is folded up. Audi also offers an optional luggage compartment package with practical storage boxes under the cargo floor, a multi-fixing point with folding hooks, a stretch net, a power outlet, a second light and a strap retainer.

Audi does not compromise quality in the luggage compartment, either. The latch unlocks electronically, including via the remote key fob. It swings up and falls securely into the latch. Its clasp has a separate spring-loaded cover that keeps it from getting dirty - another typical Audi detail.

The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.

Source: Audi AG


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