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Was the Online Marketing Campaign something special?

  • Yes, it made me feel part of the launch

    Votes: 1 5.6%
  • A little, but nothing that would make me buy

    Votes: 3 16.7%
  • No, just more mails in my inbox

    Votes: 2 11.1%
  • What marketing campaign?

    Votes: 12 66.7%
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Discussion Starter · #1 ·
As many of you may know, Audi decided to approach its launch of the A1 (the next big Audi) with a very interesting online campaign.

By signing up with Audi online, they gave the registered users access to pleanty of information about the A1 prior to its launch at the Geneve Motor Show, even going as far as showing the car in all its glory, inside and out!

What do you think about this sort of "community approach" to marketing? The Facebook Campaign that accompanied it? The YouTube videos? Did you feel special to get the information before the launch?

Post your thoughts here and share them with many like minded people! WHy not take part in the above Poll? You will need to be registered to post your opinion!

Cheers

Jae
 
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