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Discussion Starter · #1 ·
Audi will be aiming the price of the A1 close to the Mini, which seems the obvious target.

The next big Audi, its supermini, due to go on sale at the end of 2010, is likely to start at around £13,000 for the base three-door model, although the bulk of the range will retail between £15,000 to £20,000.

Official Audi sources are quoting 16,000 Euro as a starting price in Germany. This, obviously, is subject to spec variations on the UK market and the exchange rates too.

Your thoughts?
 

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Hope Audi don't go crazy by setting the prices too high compared to the MINI as their high price strategy was what had killed the A2 in the first place. I ordered an A2 in 2003 for £15.5k but got cold feet 2 months later and cancelled and bought a MINI Cooper instead.
 

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I think if the base price is kept low you then have more cash to add your options. Audi wins either way as people generally have a budget and will "add on" up to that value. I did this with my second Mini Cooper chopping and changing options to fit my budget and needs.
 

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The pricing in NOW AVAILABLE! see http://www.m25audi.co.uk/audi/a1/audi-a1-price.html or visit www.audi.co.uk

Prices
These prices are based on 17.5 per cent VAT and the VED rates that will be introduced on 1 April 2010.

Audi A1 SE model prices
Engine Power Transmission ROTR prices from
1.2 TFSI SE 86PS 5-speed manual £13,145.00
1.6 TDI SE 105PS 5-speed manual £14,180.00

Audi A1 Sport model prices
Engine Power Transmission ROTR prices from
1.2 TFSI Sport 86PS 5-speed manual £14,945.00
1.4 TFSI Sport 122PS 6-speed manual £15,345.00
122PS 7-speed S tronic £16,765.00
1.6 TDI Sport 105PS 5-speed manual £15,980.00
Audi A1 S line model prices
Engine Power Transmission ROTR prices from
1.2 TFSI S line 86PS 5-speed manual £16,460.00
1.4 TFSI S line 122PS 6-speed manual £16,860.00
122PS 7-speed S tronic £18,280.00
1.6 TDI S line 105PS 5-speed manual £17,495.00
S tronic availability
The S tronic transmission will only be available on the 1.4 TFSI.
Optional transmissions RRP (inc VAT)
S tronic (7-speed) £1,420.00
 

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Discussion Starter · #5 ·
Quite high pricing then!
 

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I guess looking at the top end, a S-Line 122PS 1.4 TFSI with S-Tronic is roughly the same cost as the forthcoming Polo GTI base spec, which has the 180PS version of the same engine/gearbox combo

Quite what the difference in equipment spec and quality is will be interesting to compare :)
 

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Discussion Starter · #8 ·
I had my Euro head on! Im going to try and find the pricing on the German Market to compare!

Cheers

Jae
 

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Discussion Starter · #9 ·
OK, Euro prices

Audi A1


1,2 TFSI = 16.000
1,4 TFSI = 18.600
1,6 TDI 90 PS = 17.900
1,6 TDI 105 PS = 18.900
 

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Discussion Starter · #11 ·
Its directly aimed at Mini. Just hope the options dont take it over board!

Cheers

Jae
 
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