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An A1 "Diamond Edition" was launched here in Norway. It's a limited edition of 57 cars designed by jewelry designer Heyerdahl. Definitely targeting the ladies since the Diamond Edition includes:

- 24 diamonds mounted on the gear shift knob
- Leather cosmetic case (filled with cosmetics)
- Beige leather key with diamond studded keyring
- Special "Diamond Edition" logo in various places inside and out
- Diamond Edition USB card

The link is in Norwegian but click on "Bilder" to view photos of the A1 DE: http://www.a1de.no/

In the Audi magazine I received today they state the Diamond Edition has the "modern, urban woman" in mind.
 
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